Nike yesterday announced a World Tour featuring NBA Most Valuable Player LeBron James that will span three continents over two months focusing on empowering youth, community service, grassroots basketball activities, and basketball innovation through the introduction of the Nike Air Max LeBron VII.James’ World Tour will operate in conjunction with the promotional tour for the Lionsgate film, More Than a Game, which traces James’ journey through adolescence both on and off the court with his teammates from Saint Vincent-St. Mary High School in Akron, Ohio. Lionsgate is expecting to release the film in theaters on October 2nd, with an expansion on October 9th, and a wider expansion on October 16th.
Nike will introduce his next signature performance shoe, the Nike Air Max LeBron VII, in advance of the World Tour which begins in Chicago on August 11. From Chicago, the World Tour moves onto Washington, D.C. (August 13) and James’ hometown of Akron, Ohio (August 21); Beijing (August 24), Shenyang (August 26), and Shanghai (August 28) in China; and Paris (Sept 1-3) and London (September 4-5). The Tour returns to the U.S. in New York (September 20) before concluding in Los Angeles (September 26).
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